The endless quest of every webmaster seems to be to get more and more traffic. After all, more traffic means more sales... doesn't it. Your answer to that question should be "not necessarily." The utility of your traffic depends upon how you've structured your site. It depends upon what your site is set up to accomplish. It depends upon the path that you guide your website visitor down as he travels from page to page. You do have a path laid out on your site for you visitor to follow, don't you.