Frequently I hear from on-line friends who are leaving the "arena" to go back to the off-line world. They have tired of the internet marketing game and all of the mental strain it involved. They weren't making any real money and gave up. They simply burned out and tired of the whole "racket."

The cause and solution to their very big problem often jumps out at me. The solution to your avoiding the very real possibility of internet marketing burnout becomes very obvious upon closer examination.

Here's the typical scenario:

A person wants to supplement their income so that they can afford some of the nicer things for themselves and their families. Maybe they just want to get "out from under" a staggering mountain of bills. While surfing the internet they read about how others are making lots of income by selling things on-line. So they decide that this offers real possibilities for them.

This person reads about products and programs that make sense to them and so they signup... and are often given self-replicating websites to refer others to. They are told to just begin referring others and then money will start rolling in. They are told lots of ways to drive traffic to their site. They get busy doing the things they are told will work.

After a few months, this person hasn't made even a single sale. They begin asking for advice on the discussion forums and lists. Others who are in the same predicament, help them brainstorm. The only problem with the solutions that they often offer is that they aren't producing any results for the "advisor!" As Harvey Mackay titled one of his best-selling books, "Beware The Naked Man Who Offers You The Shirt Off His Back!" Following this bad advice and using unproven ideas, this person continues struggling.

Eventually figuring out that *maybe* they're offering the wrong product this person looks around and joins a few more affiliate programs. They look for other products that will hopefully sell better. The problem often is that they *still* choose bad products. This is the number one problem that I see among those not making any sales. They simply choose products that no-one wants. So they spend another 3-6 months marketing other products nobody wants. They often try to market these products to others marketing the same products. They sometimes all seem to run the sames ads in the same ezines. Of course they don't make any sales.

That's the problem and why anybody would eventually burnout and give up. Here's the solution:

First of all make sure that you only offer products that people want, know that they want, and offer these products to people willing to pay for them. As Marlon Sanders frequently says, "Whatever they're buying, I'm selling." Find out what the market wants by listening to them describe their problems. Then offer solutions.

Identify problems that your customers have and make them aware of the solution. You sometimes need to make them aware of the *problem* first. That's just good copywriting though. To learn good copywriting check out Bob Serling's 32 step system called Power Copywriting For The Internet. It's what I use and you can read about it at: http://PowerCopywritingForTheInternetByBobSerling.Com

If your prospects aren't painfully aware of a problem they have, then they probably aren't going to look for solutions. Good copywriting makes them away or both problem and solution. It saves you a lot of wasted time and frustration.

A second part of the puzzle that many miss is that you need to make sure your customers are willing to pay for the solution. I have nothing against people looking for no-cost items but "freebie seekers" aren't going to buy your product. Therefore, it's a total waste of time to market to them. People who search for no-cost ways to run their business often haven't figured out the real value of their time. They haven't discovered that most often it's worth paying a few dollars to get someone to provide a product or service that's going to offer an immediate and substantial return.

You must get your message in front of those who understand that solutions to their problems have costs. The others aren't willing to buy what you're offering no matter how many times you present your message.

You must get your message in front of those who understand that solutions to their problems have costs. The others aren't willing to buy what you're offering no matter how many times you present your message. Repeat that to yourself several times - every day! Until you understand that on a "gut level," you're setting yourself up for burnout.

The other major mistake many make which guarantees burnout is that they get trapped in something that they hate doing. If your on-line business involves something you enjoy doing, then it doesn't seem like work. It seems more like a hobby or you're just doing something you'd be doing anyway. Locate others who share the same interests and many will become your customers. That's another secret... people spend money on their interests. Often those interests come with problems, and so you offer solutions to those problems.

That's the quick and dirty solution to avoiding "internet marketing burnout." Offer something that people want, know that they want and are willing to pay for. Get involved marketing something you enjoy marketing. Do the exact opposite and you guarantee you're going to fail. Just think about it! Then ask yourself if this is what you've been doing. If so, change today and watch what a difference it makes both in your income and in your happiness :-)