I still remember the jittery excitement of placing my first ezine ad. I imagined the riches I'd have if only 1% of the subscribers bought my product ... that would be a profit of - gulp - over $1000! A few of these ads and I'd be able to retire in no time at all!
Since then, I've learned to ignore the hype surrounding "fast money" with ezine ads. Like everything else, ezine advertising is something you get better at with practice, experience and knowledge. Here are a few things to consider before you buy an ad ...