Money talks.
Good thing you don't have to be rich to make it work for you. Pay-per-click search engines are one of the best ways to get targeted traffic to your site - and for just a few pennies, too. I'm usually pretty cheap when it comes to paying for advertising ... but this is one place where I'm happy to make the investment.
PPC SEs such as GoTo.com < http://www.goto.com/ >, the largest and best-known of them, allow you to 'bid' on certain search terms. Listings for each search term are displayed in order of highest bid first. You literally 'pay' for your search rank!