Referrals are an important part of any successful business. They're a great way to keep building your customer base, year after year, without having to go out and explicitly advertise... Instead, you use the power of your current happy customers to help you continue to grow. There are many reasons why referrals are so 'golden'. For one thing, in this time-crunched age where everyone's so busy, people are more willing to depend on the advice of trusted contacts. It saves them from spending more time in research