'I think I finally found something I can do!', Joanne wrote, 'this company doesn't need me to do any selling at all. All I have to do is advertise a telephone number and their staff handles my sales. I think I finally have a chance!' Ah, the 'no selling' pitch: it has wide appeal, due to the intense dislike or fear many of us have about selling anything to anyone. But selling a product or service isn't the only thing you sell online. You are always selling something ...